CavinKare’s Indica Easy: Launching Shampoo Hair Colour |
作者姓名:Renuka Kamath; ShabbirHusain R.V.; |
商品類型:Case (Field) | 商品編號:W26292 |
出版日期:2022/03/14 | 內容長度:12 頁 |
In September of 2017, CavinKare Private Limited was faced with a tough decision about how to continue its growth in the personal care products industry. The company had been successful in the hair colour market in India, particularly in the southern regions of the country. CavinKare’s success was largely due to their focus on research and development and innovation. The hair colour market showed room for growth, and CavinKare wanted to make sure that .....more
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CavinKare’s Indica Easy: Launching Shampoo Hair Colour - Teaching Note |
作者姓名:Renuka Kamath; ShabbirHusain R.V.; |
| 商品編號:W26293 |
出版日期:2022/03/14 | 內容長度:15 頁 |
Teaching note for product W26292.
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Evoe Spring Spa: A Positioning Dilemma - TN |
作者姓名:Ashita Aggarwal Sharma; Renuka Kamath; Sunil Rao; |
| 商品編號:8B13A051 |
出版日期:2014/01/13 | 內容長度:13 頁 |
Teaching note for product 9B13A051.
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Evoe Spring Spa: A Positioning Dilemma |
作者姓名:Ashita Aggarwal Sharma; Renuka Kamath; Sunil Rao; |
商品類型:Case (Field) | 商品編號:9B13A051 |
出版日期:2014/01/13 | 內容長度:16 頁 |
The co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-founders .....more
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An Irate Distributor: The Question of Profitability - TN |
作者姓名:Renuka Kamath; K.K. Kishore; Sagar Sharma; |
商品類型: | 商品編號:8B13A015 |
出版日期:2013/08/12 | 內容長度:22 頁 |
Teaching note for product 9B13A015.
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An Irate Distributor: The Question of Profitability |
作者姓名:Renuka Kamath; K.K. Kishore; Sagar Sharma; |
商品類型:Case (Gen Exp) | 商品編號:9B13A015 |
出版日期:2013/08/12 | 內容長度:14 頁 |
In June 2012, an area sales manager at NutriPack India, a multinational company dealing with fast-moving consumer goods, had to find a way to match the success of his predecessor in increasing retail outlet coverage in central Maharashtra. He studied the territory data and identified the Jalgaon region as having the potential for high growth. However, the single distributor for Jalgaon was upset because he had already increased his operations the .....more
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